Commercial and operational
We consider the product, channel and operating requirements together.
E-commerce.
Built to operate.
CODABIO connects brand development, sourcing and the systems behind online commerce.
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About CODABIO
A commerce operating company.
CODABIO works across e-commerce development, sourcing and the practical work of running online commerce.
We work with manufacturers, brands, suppliers, retail partners and affiliate networks. Commercial planning and day-to-day operations are considered together.
About CODABIO
Our capabilities
Eight areas. A connected model.
Each capability can stand alone or form part of the wider operating model.
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E-commerce, Brand Development & Store Operations
Brand strategy, storefront technology, catalogues and order operations.
Product Sourcing & Supply Chain
Supplier evaluation, procurement and product availability.
Brand Partnerships & Authorised Reselling
Brand owners, manufacturers and approved distribution channels.
Paid Media & Performance Marketing
Google, Meta, TikTok and Pinterest campaigns.
Affiliate Marketing & Commercial Partnerships
Offer promotion, publisher content and referral tracking.
Payment Operations & Transaction Reconciliation
Transactions, refunds, payouts and settlement records.
Financial Planning & Cash Flow Management
Budgets, supplier payments and working-capital planning.
Customer Experience, Fulfilment & After-Sales Support
Customer enquiries, delivery, returns and after-sales.
How we work
A disciplined approach to long-term growth.
We agree the commercial and operational requirements before expanding the work.
- 01
Understand
We assess the products, market, customer needs and practical constraints.
- 02
Plan
We define the scope, relevant partners and operating requirements.
- 03
Execute
We coordinate the commercial, technical and operational work.
- 04
Improve
We review the results and adjust the work before expanding it.
Why CODABIO
Built for what commerce requires.
We consider the commercial, technical and operational work needed to bring products to customers.
Clear working relationships
We agree the scope and responsibilities with the relevant partners.
A long-term view
We plan for stock, customer service and continuing business needs.
Partnerships
Stronger together.
Relationships and tools across the commerce operation, grouped by their role.
Brands & Suppliers / Authorised Reselling
Affiliate Networks & Publishers
Paid Media & Performance Marketing
Payments & Reconciliation
Product Sourcing & Supply Chain
E-commerce, Brand Development & Store Operations
Financial Planning & Cash Flow Management
Customer Experience, Fulfilment & After-Sales Support
Long-term view
Building durable commerce businesses.
CODABIO considers the product, supply, customer and financial work needed to build a lasting commerce business.
We plan for continuing relationships, reliable operations and the resources each stage needs.
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